Daily Brief
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Founder Daily Brief — Monday, October 19
TL;DR: 5 overdue follow-ups, 1 item due today, 4 decisions waiting on you (2 within 48h), 3 open blockers.
Needs you today
- Decide: Team-plan discount for endurance clubs — due tomorrow. Options: 15% off, annual only / 25% off with coach dashboard add-on / No discount; offer free coach seats.
- Decide: Pilot pricing model for Northfield Health — due in 2 days. Options: Flat pilot fee / Per-monitored-patient fee / Free pilot, paid conversion.
- Overdue (yours): Send Northfield Health the pilot scope + pricing one-pager (2 days overdue).
- Overdue (yours): Approve contractor invoice for the ECG labeling sprint (1 day overdue).
- Overdue (yours): Send thank-you + recap to the sports cardiologist advisor (6 days overdue).
Clinical
- OKR · Build the clinical evidence base for ECG-derived electrolyte estimation: 65% (on track)
- OKR · Land the first paid health-system pilot: 30% (at risk)
- Overdue: Send Northfield Health the pilot scope + pricing one-pager → Founder (2 days overdue)
- Overdue: Follow up with Cedar Valley Cardiology on the data-use agreement redlines → Clinical Lead (1 day overdue)
- Overdue: Approve contractor invoice for the ECG labeling sprint → Founder (1 day overdue)
- Overdue: Send thank-you + recap to the sports cardiologist advisor → Founder (6 days overdue)
- Blocker: Partner site IRB amendment pending — Delays 400 patients in the validation cohort by ~3 weeks. (owner: Clinical Lead)
Performance
- OKR · Grow paid athlete memberships after the public beta: 45% (on track)
- OKR · Make in-session hydration alerts trustworthy: 40% (at risk)
- Overdue: Collect strap-compatibility test results from the CTO → CTO (4 days overdue)
- Blocker: Strap firmware update breaks raw ECG export on one model — Hydration alerts disabled for ~9% of active athletes. (owner: CTO)
- Pending decision: Which conference to sponsor in Q1 (Nov 2)
Company-wide
- OKR · Run the company on a single source of truth: 54% (on track)
- Blocker: No single owner for partner follow-ups — Two warm health-system leads went 10+ days without a reply. (owner: Executive Assistant)
- Pending decision: Hire: second ML engineer now or after the seed extension? (Oct 26)
Meetings today & tomorrow
- Mon, Oct 19, 10:00 AM ET — Weekly leadership sync · Prep: Review blockers + pending decisions first.
- Tue, Oct 20, 1:00 PM ET — Northfield Health – pilot scoping · Prep: Bring pricing options; decision #1 must be made before this call.
- Tue, Oct 20, 4:00 PM ET — Summit Endurance Club – team plan
Suggested delegations
- "Send thank-you + recap to the sports cardiologist advisor" is low priority — hand it to the EA?
- "Finalize podcast guest list for next month" is low priority — hand it to the EA?
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