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Daily Brief

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Founder Daily Brief — Monday, October 19

TL;DR: 5 overdue follow-ups, 1 item due today, 4 decisions waiting on you (2 within 48h), 3 open blockers.

Needs you today
  • Decide: Team-plan discount for endurance clubs — due tomorrow. Options: 15% off, annual only / 25% off with coach dashboard add-on / No discount; offer free coach seats.
  • Decide: Pilot pricing model for Northfield Health — due in 2 days. Options: Flat pilot fee / Per-monitored-patient fee / Free pilot, paid conversion.
  • Overdue (yours): Send Northfield Health the pilot scope + pricing one-pager (2 days overdue).
  • Overdue (yours): Approve contractor invoice for the ECG labeling sprint (1 day overdue).
  • Overdue (yours): Send thank-you + recap to the sports cardiologist advisor (6 days overdue).
Clinical
  • OKR · Build the clinical evidence base for ECG-derived electrolyte estimation: 65% (on track)
  • OKR · Land the first paid health-system pilot: 30% (at risk)
  • Overdue: Send Northfield Health the pilot scope + pricing one-pager → Founder (2 days overdue)
  • Overdue: Follow up with Cedar Valley Cardiology on the data-use agreement redlines → Clinical Lead (1 day overdue)
  • Overdue: Approve contractor invoice for the ECG labeling sprint → Founder (1 day overdue)
  • Overdue: Send thank-you + recap to the sports cardiologist advisor → Founder (6 days overdue)
  • Blocker: Partner site IRB amendment pending — Delays 400 patients in the validation cohort by ~3 weeks. (owner: Clinical Lead)
Performance
  • OKR · Grow paid athlete memberships after the public beta: 45% (on track)
  • OKR · Make in-session hydration alerts trustworthy: 40% (at risk)
  • Overdue: Collect strap-compatibility test results from the CTO → CTO (4 days overdue)
  • Blocker: Strap firmware update breaks raw ECG export on one model — Hydration alerts disabled for ~9% of active athletes. (owner: CTO)
  • Pending decision: Which conference to sponsor in Q1 (Nov 2)
Company-wide
  • OKR · Run the company on a single source of truth: 54% (on track)
  • Blocker: No single owner for partner follow-ups — Two warm health-system leads went 10+ days without a reply. (owner: Executive Assistant)
  • Pending decision: Hire: second ML engineer now or after the seed extension? (Oct 26)
Meetings today & tomorrow
  • Mon, Oct 19, 10:00 AM ET — Weekly leadership sync · Prep: Review blockers + pending decisions first.
  • Tue, Oct 20, 1:00 PM ET — Northfield Health – pilot scoping · Prep: Bring pricing options; decision #1 must be made before this call.
  • Tue, Oct 20, 4:00 PM ET — Summit Endurance Club – team plan
Suggested delegations
  • "Send thank-you + recap to the sports cardiologist advisor" is low priority — hand it to the EA?
  • "Finalize podcast guest list for next month" is low priority — hand it to the EA?

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